Search Engine Optimisation | Purple Effect Digital Marketing Sydney

SEO: The most cost-effective way to promote your website, with long-lasting results!

Looking for the best way to promote your business with long-lasting results that really make a difference? We all are, which is why any digital marketing expert (ourselves included) will point you in the direction of Search Engine Optimisation (SEO), as the perfect channel to stay one step ahead of your competitors.

Increased Reach

Running a highly targeted SEO campaign can provide a new presence for your website in relevant search results, increasing your reach to potential customers.

Increased Traffic

This increased reach leads to higher volumes of traffic. If you are ranking highly in the search results for keywords that are specific to your products/services, you massively increase your chances of driving this traffic to your website.

Increased Sales

With a greater reach and increased traffic volumes, comes a rise in sales through eCommerce websites, leads through your business site and more lifetime valued customers as a result of an SEO campaign!

Results Driven

We measure our success by measuring your success. We ensure our strategies work for you by constantly monitoring traffic, sales, keyword rankings, landing pages, you name it, we watch it!

What is Search Engine Optimisation (SEO)?

Google wants to create a prime experience for the user, to remain the best, and more importantly, most used search engine in the world. In order for Google to create a good experience for the end-user, it needs to deliver the right search results, and not only serve relevant websites but genuine high-quality websites. That is ultimately how search engine optimisation was formed, to impress Google enough to get your website to the top of the search results and seen by your potential customers!

At Purple Effect, we follow Google best practice and avoid any “fads” or “quick fixes” that can temporarily fool the Google algorithm, as they never last. SEO for us is to make sure you have a website that is technically sound for a Google bot (so Google understands what it is looking at and what a user sees), with a great structure of fantastic unique content (don’t forget a decent blog!), and other sites showing their endorsement of your website (the websites linking into you).

Let us help guide you through the latest Google best practices for SEO

We’d be more than happy to discuss your website and how to achieve your goals. We will provide you with a complimentary audit and tailored example of strategy unique to your website, that we know would work for you.

Let us help guide you through the latest Google best practices for SEO

Most businesses don't have the time or the resources to keep on top of Google's constantly changing algorithms, let alone execute a successful campaign. Why you should leave SEO to the experts...

Best Practice

We don’t cut corners, our strategies are long-term and so are our results. We aren’t afraid of updates or algorithm changes and are always on top of the latest SEO news.

Traffic Focused

Search engine positions for keywords and volumes of Organic traffic being generated are all well and good, but is it the right traffic for your business? We make sure that we don’t just increase your traffic, but make it the RIGHT kind of traffic.

Results Driven

We want to measure our success by measuring your success. We make sure our strategies are working for you by constantly monitoring traffic, sales, keyword rankings, landing pages, you name it, we watch it, to get your return on investment as quickly as possible.