We all know the value of generating new business, whether it be a new client or a new ecommerce customer. We also know how much it costs to create this customer, whether the customer originates from a lead, an online sale or even a cold call. Lots of businesses gather email data and customer data every day, but don’t take advantage of it.

At Purple Effect, our expert team create bespoke email strategies, fully utilising the available data to drive high converting traffic back to your website, on a regular (but not annoying) basis. Reminding your customers how great you are and why they want to remember and use your business! Why not set up automatic emails that are “triggered” by a certain action from a customer (or a potential customer), which can run in the background while you’re busy creating new offers or news for your day to day or week to week emailers!

Devine Design: Don’t forget the design… ultimately, your emails are an extension of your website, your business. We want to make sure you are as impressed as your customers will be! And don’t forget the constant testing, whether it be A/B testing of subject lines or of call to action, we are always trying to do better every time!